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New Peugeot 508 set to revolutionise Sri Lanka’s premium car market

Peugeot’s all-new premium sports saloon is now in Sri Lanka. The latest Peugeot 508 is a radical departure for the saloon-car segment, with aggressive styling and sleek design elements combined into a scintillating package. The new 508 promises to be a compelling entrant to the market, backed with the confidence instilled by a comprehensive three-year bumper-to-bumper warranty and comprehensive maintenance package.

The new 508 has been designed to grab attention. A bold front fascia, dominated by an intricate, chrome checkerboard grille flanked by full-LED headlights, is paired with a lower, sleeker silhouette that straddles the line between a practical saloon and sporty coupe. The aim in the design of the 508 was to intentionally move away from the traditional boxy saloon, and so the designers did away with the conventional boot lid, embracing the fastback design language.

Elements such as a lowered bonnet, frameless doors and opalescent LED daytime running lights provide a distinct, exclusive identity. The 508 has been designed to appeal from every angle, with the attention to detail underscoring Peugeot’s move upmarket. The European design language has translated into an unmistakable, attention-grabbing sports saloon, and has firmly placed the 508 in the premium car segment.

Inside the new 508, Peugeot’s i-Cockpit has transformed what was thought possible with automotive interiors. Stepping into the cabin, a resolutely high-end instrument panel forms the control centre of the i-Cockpit, which incorporates a compact multi-function sports-steering wheel, a large 8” or 10” HD touch screen, and a heads-up instrument cluster with another high-resolution 12.3” digital screen.

The cockpit, as alluring as it may seem, is not simply a case of form over function. Each element has been ergonomically designed with the driver in mind. For instance, the heads-up display includes all necessary driving information, ensuring that the need to take your eyes off the road is kept to a minimum. The capacitive touchscreen is placed at eye-level and is accompanied by seven piano-key inspired toggle switches that give direct access to features such as the audio, air-conditioning, telephone, navigation (when paired with a compatible phone) and vehicle settings. The interior ambience is adjustable to user preference, with customizable settings designed to awaken the senses via ambient lighting and screen colours. Turn-by-turn GPS navigation with voice control is possible with Android Auto or Apple CarPlay.