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BBC collaborates with Sri Lanka Tourism to revive the Tourism Sector

Despite being considerably affected by the recent COVID -19 outbreak, Sri Lanka Tourism is currently taking several measures to revive the Tourism sector by collaborating with key international organizations, and platforms, through destination promotional marketing among new markets via social and digital media. It is very well known that the Travel and Tourism industry worldwide has faced a major drawback regarding the ongoing COVID -19 crisis, and Sri Lanka faces a tough challenge in encouraging tourist arrivals with the new health precautions and safety guidelines in place.

Sri Lanka has been highly successful in its efforts to control the spread of COVID -19 and has proven that the country is not just the world’s number one travel destination, but also a destination with an excellent health care system. As one of the leading media giants in the world, BBC extended its valuable support to Sri Lanka Tourism during this challenging time, by entering into a no –cost partnership with the Sri Lanka Tourism Promotion Bureau (SLTPB) through a comprehensive advertising campaign.

As a result, the campaign was launched in June 2020 with a coverage of 375 spots on 30 second commercials for a period of one month and were aired in South Asia, Asia Pacific, Middle East, North America and Europe news feeds of the BBC Network, (both Digital and TV). The high visibility destination marketing campaign was a result of the long standing partnership with the media platform and a testament to Sri Lanka’s proactive guidelines and protocols that have been put in place to provide travelers from across the world a ‘safe and secure’ experience in a post COVID 19 environment.