Ranked at top five among biodiversity hotspots in the world, Sri Lanka also has highest rates of biological endemism making it highly popular among wildlife enthusiasts, naturalists, environmentalists and curious travelers.
While it is time for physical distance to avoid the covid-19 virus it may not necessarily be the time for brand distance. With the current decline in global tourism due to the pandemic, Sri Lanka Tourism promotion bureau is looking at innovative marketing strategies to be on top of the mind awareness among potential visitors once the conditions are conducive for them to visit the island. Streaming of personalized wild safari drives from four prominent National Parks of the island will let the viewers to experience wildlife from the comfort of home.
“These are certain steps we have taken to be top of the mind and to avoid out of sight out of mind syndrome in world travel’’ said Kimarli Fernando chairperson of Sri Lanka Tourism.
"Being an avid wildlife enthusiast, I am very happy that SLTBP is taking the initiative to publicize a series of video clips from the popular wild life parks of Sri Lanka online. This will showcase Sri Lanka's rich bio-diversity, and remind foreign visitors that nature and wild life is still thriving in Sri Lanka, amidst these challenging times. Tourists would be able to view these 'Couch Safaris' from their own country even though they cannot visit Sri Lanka at this juncture I am proud and happy to be associated with this effort which will be of great benefit for Sri Lanka tourism in the future" said Srilal Mittapala, a wildlife expert who will be joining the safari drives as a commentator.
